A Sponsorship Season

On May 29, 2019, Guardian Alarm, Michigan’s largest, privately-held security company announced a business partnership with Chip Ganassi Racing (CGR). As a proud partner, Guardian Alarm, included among a total of 75 local and national sponsors, supported this year’s Chevrolet Detroit Grand Prix event. Attendance, television viewership and social media results were at a record  … Read more

On May 29, 2019, Guardian Alarm, Michigan’s largest, privately-held security company announced a business partnership with Chip Ganassi Racing (CGR).

As a proud partner, Guardian Alarm, included among a total of 75 local and national sponsors, supported this year’s Chevrolet Detroit Grand Prix event. Attendance, television viewership and social media results were at a record high and highlighted a very successful weekend both on and off the track generating a lot of people coming to downtown Detroit and contributing to the impressive growth happening in the area.

Grand Prix organizers estimated that this year’s summer celebration attracted 95,000 people to Belle Isle Park over the course of its three days. With the impressive turnout, it marked the seventh time in the last eight years that the Chevrolet Detroit Grand Prix presented by Lear reached the 95,000 mark in total attendance.

The Grand Prixmiere gala raised approximately $800,000 for the Belle Isle Conservancy and targeted improvement projects on the island. Including this year’s total, the Grand Prixmiere has now generated over $4.8 million for the Belle Isle Conservancy over the last six years. A total of $200,000 from the funds raised at the May 31st event will be utilized for long-term maintenance and operational work to keep the iconic James Scott Memorial Fountain operating on Belle Isle for years to come. More than $600,000 from the donations raised at the Grand Prixmiere over the last two years have been dedicated to projects at the fountain – which annually begins operating on Friday at the Grand Prix and runs throughout the summer on Belle Isle – thanks to DTE Energy.

At the end, Guardian Alarm was extremely proud to be a contributing member to this event and to the positive impact in the city of Detroit. Enjoying the day with customers, race fans and enthusiasts alike brought out the strong sense of community that we passionately serve and help to protect 24 hours a day, seven days a week.

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